Sunday, January 17, 2010

Census Multilingual Ad Campaign Assures Illegal Aliens

The U.S. government has launched and unprecedented $133 million advertising campaign—in dozens of languages—to promote the census with the Spanish ads assuring the decennial count is confidential and cannot divulge respondents’ immigration status.

Billed as the most diverse outreach campaign in U.S. history, the never-before-seen promotional blitz will include television commercials, print and outdoor ads as well as online advertising. Hundreds of ads have been drafted in 28 languages, including two Chinese dialects, Russian, Arabic and Tagolog. The Spanish advertisements, which will be distributed on national television and print media, are of particular interest because they guarantee the safety of illegal aliens who fill out the census forms.

One of them calls on Hispanics to "make yourself count" because “your community needs you.” It encourages those who fill out the forms to assure their community that the census is secure because the confidentiality of every person is protected by law. The U.S. Census Spanish-language web site also guarantees that no questions regarding immigration status appear on the forms and that respondents’ identities are kept private and protected by federal law.

Census Multilingual Ad Campaign Assures Illegal Aliens

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